Factory 42’s mission is to change the way people experience entertainment.

Using our creative expertise, relationships and technology we push the boundaries of storytelling and take consumers to new worlds of enhanced reality.

We are developing a multi-sensory and interactive approach to narrative and experiences that engages people’s emotions and creates presence and empathy.

Our people have been at the cutting edge of telling stories with the latest advancements in imaging for the last two decades during which time they have worked on projects with some of the world’s highest profile content brands and most respected on-screen talent.

The team’s career credits include movies such as Avengers Assemble, Harry Potter, Hobbit, Fight Club and Matrix, BAFTA winning TV shows, AAA video games for likes of SonyPlaystation and award winning West End theatre plays.



John Cassy, Founder and Chief Executive

John oversees the strategic and creative direction of the company as well as Executive Producing major projects including the award winning Hold The World with David Attenborough in the Natural History Museum and Painting the Future. He spent more than a decade in senior roles at Sky launching and running new channels and technology, while commissioning across genres from sports to factual to music to arts including two UEFA Champions League Finals, two Ryder Cups, Premier League, The Queen’s Speech, and BAFTA winning David Attenborough films.  He also created the UK’ s leading Arts TV channels, Sky Arts.  He is a board Governor of the International Advanced Imaging Society in LA, as well as a Trustee of the Almeida Theatre and an Honorary Professor at University of Exeter.

Laura Green, Director of Production 

Laura has spent 15 years working in the Television Industry and has production managed projects for all the main UK broadcasters including The Apprentice. While working as a Production Executive for Sky Arts, Laura was BAFTA nominated in 2010 for Antony Gormley’s One & Other. Laura was Head of Production at 7Wonder before joining Factory 42 in 2018.  Laura loves a challenge and is adept at managing technically complex multi-stakeholder projects

Stephen Stewart, Director of Technology 

Stephen works with the digital teams to define and deliver our technology roadmap, and sets the direction for our future looking R&D efforts. He has spent more than 15 years in a range of companies across the media sector in a variety of software engineering roles. Most recently led the Product R&D function at Sky where he launched Sky VR across multiple VR platforms, and was Technical Director on the award winning Hold The World with David Attenborough in the Natural History Museum.

Alyssa Bonic, Head of Audience & Commercial Development 

Alyssa focuses on maximising the audience and commercial potential of Factory 42’s groundbreaking immersive work, most recently the mixed reality project Dinosaurs & Robots. Prior to this she was Head of Creative Industries at Digital Catapult, the UK’s leading advanced digital technology innovation centre driving the early adoption of XR, AI and 5G within the sector to grow the country’s economy. Her previous roles include Head of Business Development at English National Ballet as well as heading up BSkyB’s arts sponsorship strategy broadening the reach of UK cultural organisations through digital amplification. She was also an assistant producer in children’s film & television before completing a Masters in audiovisual management at the Media Business School as part of the EU's Media Plus Programme which led her to take up her role at Sky.

Ruth Sessions, Senior Production Advisor

Ruth has spent the last 20 years planning and managing complex creative projects.  As Senior Production Advisor at Factory 42 she specialises in helping to plan projects that use new technologies to tell immersive stories, such as the current Dinosaurs and Robots project and the recent interactive VR project Hold the World with David Attenborough in the Natural History Museum. Before Factory 42 Ruth was Director of Operations at Atlantic Productions for 10 years, spearheading their drive into 3D, 4k and Giant Screen.  Credits there included the BAFTA-winning David Attenborough’s Natural History Museum Alive (Sky, 2013).

James Hunt, Executive Producer, TV

James is a multi award-winning Executive Producer, Controller and Channel Director who has created a number of TV formats including Loose Women for ITV. James was Controller of Daytime at ITV before picking up where John Cassy left off at Sky Arts and increased audiences 10 - fold during his 4 years in charge. During his stint he commissioned a number of ground breaking events and films as well as award winning dramas including one that brought together the combined talents of Harry Potter and Mad Men’s Don Draper. James was reunited with John in 2017 when he co- created and Executive Produced the award-winning and innovative VR project and documentary, Painting The Future. James' latest piece for Factory 42 was the recent, highly acclaimed BBC film, Chis Packham : Forever Punk.