Factory 42 is an immersive and television content production studio.
Using cutting-edge advanced imaging technologies including virtual reality, augmented reality and mixed reality our multi-award winning creative team develops unique multi-sensory experiences for broadcasters, brands, destinations and artists.
We mix the best talents from the worlds of film, television, games and performance with the smartest technical minds to deliver premium experiences across virtual reality, augmented reality and other forms of immersive content.
Our creative team obsesses about creating experiences that take people to new worlds of enhanced reality and engage their emotions by creating presence and empathy.
Our television division focuses on creating high quality documentaries and popular factual formats for major broadcasters. We incorporate immersive & interactive elements into our projects wherever possible in order to reach new audiences.
Our people have been at the cutting edge of telling stories with the latest advancements in imaging for the last decade during which time they have worked on projects with some of the world’s highest profile content brands and most respected on-screen talent.
These range from the FA Premier League, Ryder Cup and NBA in the worlds of sports through stereoscopic and ultra high definition co-productions with National Geographic and Discovery to projects for the BBC and Sky to landmark award winning shows including the BAFTA winning Sir David Attenborough’s Natural History Museum Alive.
AWARDS & FESTIVALS
John Cassy, Founder & Chief Executive
John oversees the strategic and creative direction of the company as well as Executive Producing major projects including the award winning Hold The World with David Attenborough in the Natural History Museum and Painting the Future. He spent more than a decade in senior roles at Sky launching and running new channels and technology, while commissioning across genres from sports to factual to music to arts including two UEFA Champions League Finals, two Ryder Cups, Premier League, The Queen’s Speech, and BAFTA winning David Attenborough films. He also created the UK’ s leading Arts TV channels, Sky Arts. He is a board Governor of the International Advanced Imaging Society in LA, as well as a Trustee of the Almeida Theatre and an Honorary Professor at University of Exeter.
Laura Green, Director of Production
BAFTA nominated Line Producer. Worked on projects for all the main UK broadcasters including The Apprentice
Adept at managing technically complex multi-stakeholder projects.
Stephen Stewart, Director of Technology
Software engineer with 15+ years experience in a range of companies (startup to corporate) across the media sector. I have had a number of roles (Engineer through to Director of Engineering) and in the last 8 years have led technical teams in delivering a variety of innovation, R&D and multi-platform production systems in an agile manner.
Alyssa Bonic, Head of Audience and Commercial Development
Alyssa focuses on maximising the audience and commercial potential of Factory 42’s groundbreaking immersive work, most recently the mixed reality project Dinosaurs & Robots as part of UK Research and Innovation’s Audience of the Future programme, for a consortium of leading cultural and commercial partners including managing a unified commercial vision and strategic marketing and communications plan.
Prior to this she was Head of Creative Industries at Digital Catapult, the UK’s leading advanced digital technology innovation centre driving their early adoption to grow the country’s economy. Programmes include CreativeXR, giving the best creative teams the chance to develop immersive content, and Dimension, a world leading volumetric video and 3D capture studio. Her previous roles include Head of Business Development at English National Ballet as well as heading up BSkyB’s arts sponsorship strategy broadening the reach of UK cultural organisations through digital amplification. She was also an assistant producer in children’s film and television before completing a Masters in audiovisual management at the Media Business School offered by the Media Plus Programme of the European Union which then led her to take up her role at Sky.
James Hunt, Executive Producer, TV
James is a multi award-winning Executive Producer, Controller and Channel Director who has created a number of long running TV formats including Loose Women for ITV. James was Controller of Daytime at ITV before picking up where John Cassy left off at Sky Arts and increased audiences 10 - fold during his 4 years in charge. During his stint he commissioned a number of ground breaking events and films as well as award winning dramas including one that brought together the combined talents of Harry Potter and Mad Men’s Don Draper. James was re-united with John in 2017 at Factory 42 when he co- created and Executive Produced the award-winning and innovative VR project and documentary, Painting The Future.
Ruth Sessions, Senior Production Advisor
Ruth has spent the last 20 years planning and managing complex creative projects. At Factory 42 she has specialised in projects that use new technologies to tell immersive stories, such as the interactive VR project Hold the World with David Attenborough in the Natural History Museum. Before Factory 42 Ruth was Head of Production then Director of Operations at Atlantic Productions for 10 years, spearheading their drive into 3D, 4k and Giant Screen. Credits there included the BAFTA-winning David Attenborough’s Natural History Museum Alive (Sky, 2013), TimeScanners (PBS, Nat Geo International and France 5, 2014) and Inside the Commons (BBC, 2015).
New Wing, Somerset House